It's important to take departures from what we are asked to do into what we WANT to do and explore. I needed to take some time to play with the effects of mood with color tones. It all begins with asking yourself one simple question: What story am I trying to tell? Wardrobe, physical posing, eye contact, facial expression all play a huge role in storytelling, and the editing in post-production add the finishing touches. Being more moody and dramatic? Use less color and darker tones (blacks, blues). Trying to give off a friendly mood? Pair a smile with saturated tones and brighter hues (reds, oranges). Thanks to model John Neumann for his time and wardrobe.